Product Marketing
Our market is mainly the younger generation and both genders are equally shown to be interested.
Detailed Market breakdownOur product will be mostly sold at places such as Wal-Mart, Ikea, Living Spaces and much more. Our product will be available with loads of them so they won’t run out and be out of stock for sometime.
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Target Market Segment Strategy
Most of the newer generation is more keen to technology. This means that even more people are using the internet to buy, we will use this to our advantage and use both our website and the large furniture company's website to sell to those who online shop.
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Industry Analysis
The writing utensil industry will always have a presence. Ever used in academia, it proves that the product will be able to sell for a sustained amount of time. Additionally, investments of other companies into writing will by association be boons to our product.